Interactive product catalogue with user preference tracking

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Interactive product catalogue with user preference tracking

In the context of m-commerce, small screen size poses serious difficulty for users to browse effectively through a product catalogue, given the limited number of products that may be presented on-screen. Despite the availability of search engines, filters and recommender systems to aid users, these techniques focus on a narrow segment of product offering. The users are thus denied the opportuni...

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ژورنال

عنوان ژورنال: International Journal of Web and Grid Services

سال: 2007

ISSN: 1741-1106,1741-1114

DOI: 10.1504/ijwgs.2007.012637